What do we offer?

Marketing information and insight through customised project design. And additionally, professional coaching to individuals and teams within client organisations.

Creativity and critical thinking.
Experience and enquiry.
Hands on approach and helicopter perspective.

Locally, this means senior researchers and strategists dedicated to all facets of your project. No delegation to trainees. No using your project as a training exercise for less experienced people.

Internationally, this means centralised control for projects conducted across international markets - directing, aligning and integrating the process and results. And the result? Sound local knowledge is overlaid with our skill, experience and high-level perspective.

NEW IN 2010: In addition to our core business of research and strategic planning, we also provide customised professional coaching to clients, be it personal, executive or teams.

More specifically...

Brands
- Using information, imagination and perspective to create your brand story.
  
  Brand audits and equity models.
  
  Brand positioning, repositioning and strategy.
  
  Understanding brand environments, mapping competitive landscapes.
  
  New brands - brand launch strategies.
Services
- Services operate in an ever changing marketplace. Gauging customer expectations and developing 'new news' can give you the competitive edge.
  
  Customer needs identification.
  
  Building service products and portfolios.
  
  Customer feedback and review.
  
  Retention strategies.
  
  Strategic and tactical planning.
People
- What makes people tick? How can we make sense of diversity? Helping you understand the people that matter to your organisation.
  
  Ethnographic research.
  
  People profiling
  
  Trends analysis and profiling.
  
  Marketer/customer interfacing.
  
  Hotshops (idea generation/what's new?),
  
  Popshops (screening ideas, developing focus),
  
  Voxshops (advertising and communications strategy and development),
  
  Workshops amongst clients or consumers (development - moving ideas forward).
Businesses
- Results that makes commercial sense, from people who understand the information needs of business people and have worked both client and agency side.
  
  Business to business research with perspective across a range of industries.
  
  Talking intelligently with a range of professionals: medical, financial, corporate, government, trades.
Design
- Design does not operate in a vacuum. And with a nod to semiotics, we look at it in a broader contextual environment.
  
  Corporate/brand identity research
  
  Packaging and format design research
  
  Website design and usability
Communications
- Advertising? We understand the differences between advertising strategy, creative idea and execution. We:
  
  Are sensitive and flexible with creative stimulus/materials.
  
  Can talk with creatives.
  
  Provide constructive comment and direction.