Clarity Worldwide is a market research and planning consultancy based in London with partner agencies across the globe.
Drawing on decades of experience in research and planning, we tailor projects for clients from global brands to small-medium sized start-ups.
We specialise in helping clients through significant challenges and changes - and have particular expertise in often complex creative areas surrounding branding, communications and design.
Customised research design, experienced and creative dialogue with consumers, flexibility and an ability to work with your deadlines.
Providing recommendations that give clear direction and make all the difference to your bottom line.
Providing strategic direction for long term or short term objectives. Supporting you through the entire marketing process.
The merits of on line groups or other on line qualitative methodologies created a lot of debate at a recent AQR showcase. On line groups are increasingly popular in the US and there is some pressure to adopt them more wholeheartedly in the UK. But there is some degree of resistance from UK practitioners.
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I had a conversation with Mike (a coaching client) the other day about social expectations. He is in his late 40s and in a happy long term relationship but hit a real sticking point when we talked about marriage. In his mind, this represented a ‘tick box’ social structure that he didn’t feel that he fitted into - by not following the expected path of marriage, mortgage, children at a younger age, he felt uncomfortable about launching down this path now. Somehow he felt out of step with perceived societal norms, but he also commented that many of his friends were equally out of step – square peg in round hole syndrome.
A new coalition government. The polls saw it coming. We are yet to see how the institutions of government adjust to this new era of cooperation. It sets me to thinking about cooperation and the concept of partnership in terms of business relationships - with both clients and respondents.
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