Clarity Worldwide is a market research and planning consultancy based in London with partner agencies across the globe.
Drawing on decades of experience in research and planning, we tailor projects for clients from global brands to small-medium sized start-ups.
We specialise in helping clients through significant challenges and changes - and have particular expertise in often complex creative areas surrounding branding, communications and design.
Customised research design, experienced and creative dialogue with consumers, flexibility and an ability to work with your deadlines.
Providing recommendations that give clear direction and make all the difference to your bottom line.
Providing strategic direction for long term or short term objectives. Supporting you through the entire marketing process.
This was a topic of conversation in itself amongst colleagues recently.
Yes, we talk with people (aka respondents, consumers, customers etc) all the time. We elicit all manner of insights and ideas. And we take these back to our clients in the form of presentations, reports etc.more
With a nod to Steven Johnson whose lecture I went to at the RSA and whose book (Where good ideas come from) I read again recently. We live in a culture of brainstorming and on the spot analysis – we all want instant creativity, on tap, right now.more
We can get too close to our work. Too wrapped up in the day to day, ticking tasks off the list, processing decisions. It is easy to lose perspective on our role and move forward with tunnel vision. Sometimes we need to step away from the desk, step outside our role, in order to regain some perspective.more